The Beauty of a Second is an international campaign for Montblanc chronographs conceived for the web and a worldwide audience and target. The simple idea was to ask people to create a one-second-long video that celebrates the fragile beauty that can be found in this small unit of time. We depended on a type of content with a universal language. An idea so simple anybody, no matter their nationality, could be moved by it, and feel welcomed to participate. We made the user-generated videos submitted to the contest become branded content in blogs, news-sites and channels like Vimeo, in a virtuous circle that made the project grow spread itself to all corners of the world. [Description of the Project]

Campania The Beauty of a Second pentru Montblanc Nicolas Rieussec Chronograph a fost concepută de Leo Burnett Milan, fiind recompensată recent cu Medalia de Aur la London International Awards, categoria TV/Cinema/Online Film — Branded Content.



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